Business and Customer design should drive technology, not the other way around.

We think and act like business owners, tech entrepreneurs, business developers and savvy change agents.

Internet of Things and Artificial Intelligence fundamentally redefine customer

intimacy and brand affinity, changing how we compete for customer attention, and how we operate our businesses.

Are you ready?

As an industry thought leader in smart products and services, Accredent developed the concept and framework for the IoT-connected AI-driven Modern Customer Journey in 2012.

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We've learned that IoT-connected AI-driven design must anticipate tomorrow, while engaging your customers today. A holistic mindset that Accredent brings to every project: Thinking about the entirety of the customer experience and journey so they can help you build lasting relationships and ultimately increase Customer Lifetime Value. 


Our design team and unique partner network transitions product, service, operations and physical space from "things" into intelligent interactive experiences, platforms for services and gateways to more agile and more valuable customer-focused business processes.

Our Modern Connected Data-driven Customer Journey design approach merges on-line, physical and product customer experiences merge seamlessly into one experience – pre-sales, post-sales and resale – across the entire brand journey and value chain. This virtuous loop of insights and improvements become a source of continuously improving business agility and transitional competitive advantage. This is where all business in migrating to in one form or another.

Accredent's customer journey-driven business model design approach can change the basis of competition and creates sustainable structural advantages that can take even the best "fast followers" several years to emulate.

  • Design Research

  • Design Strategy

  • Storytelling

  • Digital Design

  • Industrial Design

  • Service Design

  • Co-Creation

  • Ideation

  • Design Sprints

  • Journey Mapping

  • Prototyping

  • Concept Exploration

  • Use Case Definition

  • Quantitative & Qualitative Research

  • Design Systems

  • User Testing

Innovation Jam Conference

Accredent introducing "Modern Connected Data-driven Customer Journeys" at Innovation Jam in Minneapolis USA in 2015. 

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