IoT Connected Data-driven Products and Services
Modern Customer Experience.
Smart products and smart services customer experiences are converging to deliver the compelling new customer journeys necessary to connect with the new generation of experience-focused consumers, and laying the groundwork for a whole new more agile business reality. Are you ready?
Internet of Things and Analytics are fundamentally redefining customer intimacy and brand affinity, changing how we compete for customer attention, and how we operate our businesses. Accredent is an industry a thought leader in smart products and smart spaces. Introducing the concept and framework for connected data-driven Modern Customer Journeys in 2012.
Smarter Products. Smarter Spaces. Smarter Customer Journeys.
Products are transitioning from physical "things" into intelligent interactive customer experiences, platforms for services and gateways to more agile customer-focused business processes.
Spaces (cities, retail, hotels, offices, stadiums, malls casinos, concerts, events, outdoor spaces) likewise are transforming into real-time engaging customer experiences connecting organizations to their customers in the physical world in a way that is similar to the way that Internet 2.0 has in the virtual world.
These smart spaces, smart products, mobile, commerce, social and internet 2.0 have formed the basis for the modern connected data-driven digital experience and customer journeys.
Capture Lifetime Value.
Accredent works with organizations to create smart product and service experiences that meet needs, engage customers, and understand patterns of behavior, wants and needs required to deliver contextual relevant real-world customer experiences within a product, across a space or across a customer journey to drive customer engagement, strengthen the brand, improve customer satisfaction, gain market share and capture improved customer lifetime value.
Better Business Agility Through Aligned Digital Experience and Operations.
New modern connected customer journeys form as on-line, physical and product customer experiences merge seamlessly into one experience – pre-sales, post-sales and resale – across the entire brand journey and value chain. Each customer journey touch-point captures insights about points of friction and opportunities to improve customer experience. These insights inform operational improvements to remove friction and improve experience. This virtuous loop of insights and improvements become a source of continuously improving business agility and transitional competitive advantage. This is where all business in migrating to in one form or another.
Innovate and Improve Business Models.
Connected data-driven business models allow companies to strengthen their ties to the customer and create new revenue sources. A thoughtfully planned and well executed connected data-driven and customer experience-driven business model can change the basis of competition and creates sustainable structural advantages that can take even the best "fast followers" several years to emulate.
Accredent introducing "Modern Connected Data-driven Customer Journeys" at Innovation Jam in Minneapolis USA in 2015.
Internet of Things and advanced analytics are radically changing the nature of consumer product and service experiences. Turning physical spaces and products into engaging customer experiences and platforms for service...