IoT Connected Data-Driven Customer 2.0
The age of the connected data-driven consumer relationship is here.
Internet of Things is fundamentally redefining customer intimacy and
brand affinity, changing how we compete for customer attention, and even
how we operate our businesses. Internet of Things (IoT), mobile, social, commerce,
physical, smart products and advanced analytics driven customer interactions are converging to
deliver compelling new customer experiences necessary to connect to effectively connect with the new generation of experience-focused consumers, while laying the groundwork
for a whole new business reality.
Physical spaces (retail,
offices, stadiums, malls, casinos, concerts, events, outdoor spaces) into real-time
engaging customer experiences. Products are transitioning from physical
"things" into platforms for delivering customer
experiences and customer-focused business processes. These smart spaces, smart products, mobile and internet 2.0 have formed the basis for the modern internet of things connected data-driven customer journey.
Leaders turn to Accredent to combine online experiences, retail and other physical space
experiences, and post-purchase product usage experiences into two-way dialogue - pre-purchase, post-purchase and back again
across the entire customer journey. Collecting data to understand patterns of behaviors, wants and needs delivering contextual and detailed real world
customer experiences to those wandering a space or using the product.
Connected Customer Journey. Internet of Things (IoT) and advanced analytics are radically changing the nature of consumer
experiences and brand marketing. Turning physical spaces (retail,
offices, stadiums, malls, casinos, concerts, events) into real-time
engaging customer experiences. Turning products from simply physical
"things" into platforms for delivering services to deliver customer
Connected Customer Journey Services.
Map Current Customer Experience.
Develop map of the process of capturing the total customer experience across all touch points and identifying the gaps.
strategic options, untapped brand potential, marketing and sales improvements, customer lifetime value improvements, profit & value drivers,
and strategic alignment.
Customer Experience & Business
Guide connected data-driven
innovation, business model innovation, value innovation, CX innovation, and
Target, plan and
execute entry strategy & deployment and, provide financial
Establish "case for change." Guide organizational alignment and design.
Buy-in and implementation support.
Enterprise Value Management.
Perform business valuation. Advise on value-based management. Guide Financial
Take action with a confidential discussion.
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